247 Bankers Reveal What Sources & Types of Communication They Trust Most
Banker Message Credibility Benchmark Study
Presenter: Scott Mills , President, William Mills Agency
Moderator: Erin Handel , Co-Founder & COO, Bankerstuff.com
►Register NOW for only $49.99
Registration is open until 1:00pm CST on March 23, 2010
Program Description
Precise decision-making is crucial for banks wanting to maintain a competitive advantage, yet only 13% of bankers describe their institutions as "adept" at sorting and using business data to drive better decisions. In addition, few bankers actually trust the information they receive from financial industry related materials, according to the Message Credibility Survey by Bankerstuff.com and William Mills Agency.
Although the benefits of having multiple sources of information are clear, the credibility of information received through these multiple channels present s a difficult challenge for many bankers. Which communication channels offer the best information, and what sources are the most credible?
By attending this webinar, you’ll learn:
- Which sources of information do bankers deem most credible
- What influence the different communications channels have on credibility
- To cut through the “information clutter “
- Tips for providing better information to your customers
- Ways to identify and differentiate between the different sources of information
- To create your own credible information and establish yourself as a credible organization
About the Speaker
Scott Mills is the president of William Mills Agency. He is responsible for guiding the account teams, monitoring tactical activities as they relate to the strategic plan, day-to-day management of the agency and customer service. Since joining the agency in 1989, he has worked in both creative services and client relations. Mills is also the editor of Bankers As Buyers, an annual guide to technologies and spending trends in the financial services industry.
Prior to joining the agency, Scott worked in the entertainment industry for WEKS-FM, WEA (record distribution) and WKLS-FM. He graduated with a Bachelor of Science degree from Georgia State University. He lives with his wife and son in Mountain Park, Ga. Scott is accredited in Public Relations through the Public Relations Society of America.
Webinar Costs
Please note that the price listed for this webinar includes:
- One connection per site into the live online webinar presentation (invite others to participate at your location for free!)
- Resource materials
- Access to industry experts and nationally known speakers from the convenience of your office
|
March 23, 2010
|
1:00pm - 2:00 pm Central Time
|
$49.99 per location
|
Register online
|
Credit card payments only for online registration, if you prefer to pay by check, please contact bankerstuff customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or erin@bankerstuff.com.
Cancellation Policy: If you need to cancel your registration, you must contact bankerstuff 24 hours prior to the start of the webinar. You will receive a full refund of all fees paid less a $25.00 cancellation charge. To cancel, please call bankerstuff at 1.866.599.8234 or e-mail us at erin@bankerstuff.com.
247 Bankers Reveal What Sources & Types of Communication They Trust Most
Banker Message Credibility Benchmark Study
Presenter: Scott Mills , President, William Mills Agency
Moderator: Erin Handel , Co-Founder & COO, Bankerstuff.com
►Register NOW for only $49.99
Registration is open until 1:00pm CST on March 23, 2010
Program Description
Precise decision-making is crucial for banks wanting to maintain a competitive advantage, yet only 13% of bankers describe their institutions as "adept" at sorting and using business data to drive better decisions. In addition, few bankers actually trust the information they receive from financial industry related materials, according to the Message Credibility Survey by Bankerstuff.com and William Mills Agency.
Although the benefits of having multiple sources of information are clear, the credibility of information received through these multiple channels present s a difficult challenge for many bankers. Which communication channels offer the best information, and what sources are the most credible?
By attending this webinar, you’ll learn:
- Which sources of information do bankers deem most credible
- What influence the different communications channels have on credibility
- To cut through the “information clutter “
- Tips for providing better information to your customers
- Ways to identify and differentiate between the different sources of information
- To create your own credible information and establish yourself as a credible organization
About the Speaker
Scott Mills is the president of William Mills Agency. He is responsible for guiding the account teams, monitoring tactical activities as they relate to the strategic plan, day-to-day management of the agency and customer service. Since joining the agency in 1989, he has worked in both creative services and client relations. Mills is also the editor of Bankers As Buyers, an annual guide to technologies and spending trends in the financial services industry.
Prior to joining the agency, Scott worked in the entertainment industry for WEKS-FM, WEA (record distribution) and WKLS-FM. He graduated with a Bachelor of Science degree from Georgia State University. He lives with his wife and son in Mountain Park, Ga. Scott is accredited in Public Relations through the Public Relations Society of America.
Webinar Costs
Please note that the price listed for this webinar includes:
- One connection per site into the live online webinar presentation (invite others to participate at your location for free!)
- Resource materials
- Access to industry experts and nationally known speakers from the convenience of your office
|
March 23, 2010
|
1:00pm - 2:00 pm Central Time
|
$49.99 per location
|
Register online
|
Credit card payments only for online registration, if you prefer to pay by check, please contact bankerstuff customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or erin@bankerstuff.com.
Cancellation Policy: If you need to cancel your registration, you must contact bankerstuff 24 hours prior to the start of the webinar. You will receive a full refund of all fees paid less a $25.00 cancellation charge. To cancel, please call bankerstuff at 1.866.599.8234 or e-mail us at erin@bankerstuff.com.