Using Webcasts to Advocate, Educate and Obliterate (The Competition!)
November 23, 2010 11am - 12 pm Central Time
Speaker: David Peterson, Chief Strategic Officer, i7strategies
Moderator and Co-presenter: Erin Handel, CEO, Bankerstuff and Managing Partner, vCon Advisors
Register Now
Program Description
What is the fastest, most efficient method to get new product information to existing customers, which actually delivers the message and generates purchase decisions? How do you get compelling information in the hands of your prospects that will lead them to utilize your products and services? The answer to both questions is effective use of webcasts.
Webcasts are a key part of the marketing toolkit for companies who want to reach decision-makers in the banking industry. Sponsors of webcasts have found that they are an effective way to interact with their target audiences. Webcasts create a forum for the sponsor to communicate thought-leadership with a prime audience and receive feedback in real-time.
In this free webcast you will learn:
- The anatomy of a webcast (technology, presentation structure, and follow up)
- How webcasts can enhance your brand and educate your target audience
- How to get up and running quickly before the competition does
About the Presenters
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff.com, an online portal of banking education and information, where she launched the banking industry’s first virtual conference and expo. She is also the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm.
Target Audience
CEO, COO, CMO, Branch Managers, Retail Banking Professionals, Marketing Personnel, Consultants, Operations and Sales staff
Using Webcasts to Advocate, Educate and Obliterate (The Competition!)
November 23, 2010 11am - 12 pm Central Time
Speaker: David Peterson, Chief Strategic Officer, i7strategies
Moderator and Co-presenter: Erin Handel, CEO, Bankerstuff and Managing Partner, vCon Advisors
Register Now
Program Description
What is the fastest, most efficient method to get new product information to existing customers, which actually delivers the message and generates purchase decisions? How do you get compelling information in the hands of your prospects that will lead them to utilize your products and services? The answer to both questions is effective use of webcasts.
Webcasts are a key part of the marketing toolkit for companies who want to reach decision-makers in the banking industry. Sponsors of webcasts have found that they are an effective way to interact with their target audiences. Webcasts create a forum for the sponsor to communicate thought-leadership with a prime audience and receive feedback in real-time.
In this free webcast you will learn:
- The anatomy of a webcast (technology, presentation structure, and follow up)
- How webcasts can enhance your brand and educate your target audience
- How to get up and running quickly before the competition does
About the Presenters
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff.com, an online portal of banking education and information, where she launched the banking industry’s first virtual conference and expo. She is also the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm.
Target Audience
CEO, COO, CMO, Branch Managers, Retail Banking Professionals, Marketing Personnel, Consultants, Operations and Sales staff