Selling Through Successful Seminars and Webinars
Speaker: David Peterson, Chief Strategic Officer, i7strategies
Moderator and Co-presenter: Erin Handel, CEO, Bankerstuff and Managing Partner, vCon Advisors
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Program Description
What is the fastest, most efficient method to get new product information to existing customers, which actually delivers the message and generates purchase decisions? How do you get compelling information in the hands of your prospects that will lead them to switch to your institution? The answer to both questions is effective use of in-bank seminars and online webinars. You could set appointments and meet with customers and prospects one by one. While In-person meetings have some advantages, there is a limit to the number of prospects you can reach. By creating an in-bank seminar or online webinar, you can bring your message to groups of prospects and pitch them a new product or service.
The elements of a successful campaign include prospect identification, presentation creation, presentation performance, and follow up. For many FIs, the creation and execution of the presentation itself is not part of their training or expertise. Bankerstuff and i7strategies have teamed up to offer this free session to focus on the specifics of creating compelling seminars and webinars and a blueprint for executing them. Moreover, you will learn about an exciting new service that will allow you to outsource the most vexing components of successful seminars and webinars.
About the Presenters
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff.com, an online portal of banking education and information, where she launched the banking industry’s first virtual conference and expo. She is also the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm.
Target Audience
CEO, COO, CMO, Branch Managers, Retail Banking Professionals, Marketing Personnel, Consultants, Operations and Sales staff
Selling Through Successful Seminars and Webinars
Speaker: David Peterson, Chief Strategic Officer, i7strategies
Moderator and Co-presenter: Erin Handel, CEO, Bankerstuff and Managing Partner, vCon Advisors
View Free Playback Now
Program Description
What is the fastest, most efficient method to get new product information to existing customers, which actually delivers the message and generates purchase decisions? How do you get compelling information in the hands of your prospects that will lead them to switch to your institution? The answer to both questions is effective use of in-bank seminars and online webinars. You could set appointments and meet with customers and prospects one by one. While In-person meetings have some advantages, there is a limit to the number of prospects you can reach. By creating an in-bank seminar or online webinar, you can bring your message to groups of prospects and pitch them a new product or service.
The elements of a successful campaign include prospect identification, presentation creation, presentation performance, and follow up. For many FIs, the creation and execution of the presentation itself is not part of their training or expertise. Bankerstuff and i7strategies have teamed up to offer this free session to focus on the specifics of creating compelling seminars and webinars and a blueprint for executing them. Moreover, you will learn about an exciting new service that will allow you to outsource the most vexing components of successful seminars and webinars.
About the Presenters
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff.com, an online portal of banking education and information, where she launched the banking industry’s first virtual conference and expo. She is also the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm.
Target Audience
CEO, COO, CMO, Branch Managers, Retail Banking Professionals, Marketing Personnel, Consultants, Operations and Sales staff