The Business of Events
January 17, 2012 from 2:00 - 3:00pm EST
Speakers: Erin Handel, CEO, Bankerstuff and David Peterson, Chief Strategy Officer, i7strategies
Register Now!
Program Description
If you've ever thought about offering events at your organization, or if you're already offering events and looking for ways to increase attendance, Bankerstuff can help!
Events are a way for companies to launch new and sell existing products, increase brand awareness, educate users and customers, network with clients and peers, discover the latest industry research and deliver ROI as a stand-alone product. They allow direct engagement with customers, peers and the competition!
In this free webcast, you will learn:
Event Logistics:
· How live streaming your already existing physical event will increase revenue and brand awareness
· How strategic partnerships can work to mitigate risk, enhance brand strength and generate revenue
· How to plan for content that drives attendees
· What types of events are right for your organization (Trade Shows? Webinars? Roundtables? Seminars?)
· What role does social media play in promoting and enhancing participation in events?
· The business of events….how they make money for an organization
Presentation and Content:
· Basic presentation do’s and dont's
· Creating compelling content
· Speaker dynamics – projecting authority, professionalism and enthusiasm
· Why your smartest or most knowledgeable team members are not always your best speakers (and how to change that!)
· Differences between webinar performance and on-camera performance
About the Presenters
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff, an online portal of banking education and information, where she launched the banking industry's first virtual conference and expo.
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
The Business of Events
January 17, 2012 from 2:00 - 3:00pm EST
Speakers: Erin Handel, CEO, Bankerstuff and David Peterson, Chief Strategy Officer, i7strategies
Register Now!
Program Description
If you've ever thought about offering events at your organization, or if you're already offering events and looking for ways to increase attendance, Bankerstuff can help!
Events are a way for companies to launch new and sell existing products, increase brand awareness, educate users and customers, network with clients and peers, discover the latest industry research and deliver ROI as a stand-alone product. They allow direct engagement with customers, peers and the competition!
In this free webcast, you will learn:
Event Logistics:
· How live streaming your already existing physical event will increase revenue and brand awareness
· How strategic partnerships can work to mitigate risk, enhance brand strength and generate revenue
· How to plan for content that drives attendees
· What types of events are right for your organization (Trade Shows? Webinars? Roundtables? Seminars?)
· What role does social media play in promoting and enhancing participation in events?
· The business of events….how they make money for an organization
Presentation and Content:
· Basic presentation do’s and dont's
· Creating compelling content
· Speaker dynamics – projecting authority, professionalism and enthusiasm
· Why your smartest or most knowledgeable team members are not always your best speakers (and how to change that!)
· Differences between webinar performance and on-camera performance
About the Presenters
Erin Handel began her career working in events in 1990, cultivating her appreciation for, and knowledge of, event production and logistics, sales and events operations. With a focus on customer service, client development, operations and event design, she developed the diversity of skills and experiences that her clients and employers find invaluable in creating cohesive, fluid and strategic events. Erin is the CEO of Bankerstuff, an online portal of banking education and information, where she launched the banking industry's first virtual conference and expo.
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.