Everything Bankers Need to Know About Social Media and Social Networking
Twitter, Facebook, MySpace and LindedIn represent the types of social networks regularly frequented by three-quarters of all Internet users. No longer are these types of sites the exclusive domain of Generation Y. Today's social network users also includes small business owners, professionals, blue collar workers, teachers, and retirees.
With traditional marketing losing its effectiveness among consumers and with social media gaining strength as a trusted source for making buying decisions, banks must determine how to best incorporate social media and social networks within their overall marketing strategy. Social media and social networks used as marketing tools can provide banks with a rich source of opportunities. Today's consumers are increasingly expecting banks to interact with them through social media. Banks that meet their expectations will win the hearts and minds of consumers. Those that do not stand to lose a growing segment of their customer base.
Social Networking for Bankers is a three-part webinar series that introduces bankers to social media and social networks, provides the compelling reasons for considering a social media strategy and describes how to measure success and addresses the risks associated. Social Networking for Bankers provides a comprehensive look at social media and social networks from a banker's point of view. This one of a kind program will provide participants with the knowledge needed to make informed decisions. From small community banks to large regional banks, social media and social networks can provide opportunities that set a bank apart from the competition.
Purchase all 3 Sessions On Demand and save $200
What is social networking? Can you really use it to help build a brand?
Presenter: Jesse Torres, Carillon Capital Partners
Moderator: Erin Handel, Managing Director of Product Innovation, bankerstuff
Download Playback Now!
Program Description
Part 1 of Social Networking for Bankers will provide an introduction to social media and social networks and the reasons banks should consider incorporating social media as part of their overall marketing strategy. The session will provide examples of successful social media implementations and lessons bankers have learned.
In this webinar, you will learn:
- What is social media, what are social networks and why is all this important to a bank
- The "ground rules" of social media and how to avoid making costly mistakes
- Successful financial institution and social media implementations and lessons learned
- How social media sets banks apart from the competition
- How to leverage social media as a reputation risk management tool
Target Audience
Executive management, senior management, marketing personnel, retail personnel and business development officers
About The Presenter
Jesse Torres is Managing Director for Carillon Capital Partners. Jesse has spent nearly 20 years in leadership and executive management positions in risk management, internal audit, regulatory compliance, operations, information technology and marketing. Jesse began his career as a bank examiner with the Office of Comptroller of the Currency and then as a Senior Consultant for KMPG's financial services practice. Recently, Jesse has held executive management positions in several financial institutions from $250 million in asset size to over $5 billion.
Credit card payments only for online registration, if you prefer to pay by check, please contact bankerstuff customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or info@bankerstuff.com.
Measuring Social Media Effectiveness - Are We Engaged Yet?
Presenter: Katie Delahaye Paine, KDPaine and Partners
Moderator: Erin Handel, Managing Director of Product Innovation, bankerstuff
Program Description
You've heard it's important to incorporate social media into your overall marketing strategy, but how do you know whether the money you are spending on marketing and PR is worth it? In the post Web 2.0 world so many tools are free, or virtually so, the old ROI no longer works. The new ROI is less about quantity and big numbers than it is about relationships and conversations. This session will discuss how to measure the impact of social media on your brand, your reputation and your relationships.
In this session, you can expect to learn:
- How to define realistic, measurable goals
- How to select a benchmark
- How to measure engagement
- How to measure your on-line relationships
- How to tie social media to the organizational bottom line
- What tools are most effective for measuring social media
- How to analyze data, draw conclusions and improve your overall program
Target Audience
Executive management, senior management, marketing personnel, retail personnel and business development officers
About The Presenter
Katie Delahaye Paine (twitter: KDPaine), CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success, has spent over 20 years analyzing the media and helping her customers figure out whether the money they were spending on marketing and PR was worth it. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies.
Credit card payments only for online registration, if you prefer to pay by check, please contact bankerstuff customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or info@bankerstuff.com.
Banks and Social Media: De-risking the Legal Risk
Presenter: Kevin Funnell, Attorney at Law
| Follow Kevin Funnell: |
 |
Moderator: Erin Handel, Managing Director of Product Innovation, bankerstuff
Download Playback Now!
Program Description
While social media present banks of all types and sizes with new opportunities to "converse" with existing and prospective customers, their use by banks (and by the employees of banks) presents legal risks to banks, including intellectual property, privacy, defamation, information security, advertising, securities laws, and reputational risks. In addition to the usual risks of conducting marketing and other business of a bank online, new legal risks arise from the fact that in using social media, consumers and "talking back" to the bank and to one another. Understanding these legal risks (both old and new), their relative severity, and how to avoid or, at least, minimize them, are essential steps in safely exploring the use of these new and exciting media. In this session, we will explore these legal risks and ways in which banks can 'de-risk" their (and their employees') use of new social media.
In this webinar, you will learn:
- How banks and their employees are using social media
- The legal risks of such use
- The relative seriousness of each risk
- Ways to mitigate the risks (including "best practices")
- Examples of banks that "get it"
Target Audience
Executive management, senior management, in house and outside legal counsel, customer service officers, human resources officers, IT personnel, marketing personnel, retail personnel and business development officers senior
About The Presenter
Kevin Funnell currently practices law in the Dallas-Fort Worth, Texas, "Metroplex." He has over 34 years of experience in representing business entities on transactional, business and regulatory matters, with an emphasis on financial institutions. He has advised clients on a wide variety of regulatory, corporate and transactional matters, including information, acquisition, management, security and transfer and compliance and contract issues concerning electronic commerce, personal information privacy, software, information technology, telecommunications, outsourcing and the Internet. Kevin's past experience includes in-house counsel for a large financial institution, as well as co-chair of an international law firm's Banking and Finance Practice Group.
Kevin has been a frequent lecturer and author on subjects concerning financial institutions, information technology and privacy, including an article in the December 2005 issue of the Journal of Internet Law entitled "Holding a Bank's Technology Service Providers Accountable," and a presentation to the 27th Annual Legal Conference of the Texas Savings and Community Bankers Association and Independent Bankers Association of Texas entitled "The Panic Over Privacy - Public Policy, Constitutional issues and the Effect of the Global Economy." Since 2004, he has been the author of the web log "Bank Lawyer's Blog," that provides commentary on law and other matters related to financial institutions.
Credit card payments only for online registration, if you prefer to pay by check, please contact bankerstuff customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or info@bankerstuff.com.
|
|
|
|
|