Innovative Ways to Reach New Customers Webinar Series (order all 3 webinars and receive $100 off the price)
Higher-Hanging Fruit: Using Advanced Marketing Tactics to Find Quality Customers - March 10, 2010 1-2pm CST
OK, you have started the process of creating a sales culture and have effectively rolled out a marketing program oriented to picking the "low-hanging fruit." Yet, there are more prospects in your service area. How are you going to find them? Identification of qualified prospects requires use of advanced marketing tools and tactics. This "higher-hanging fruit" can yield rich rewards of new accounts with accompanying increased fee income and deposits. This session will detail the specific advanced marketing techniques that can be employed to find the qualified prospects you seek.
Selling Through Successful In-Bank Seminars and Webinars - March 24, 2010 1-2pm CST
How do you get compelling information in the hands of your prospects? You could set appointments and meet with them one by one. In-person meetings do have some advantages but limit the number of prospects you can reach. By creating an in-bank seminar or webinar, you can bring in groups of prospects and pitch them a new product or service. This session will focus on the specifics of creating compelling seminars and webinars with a blueprint for executing them.
SoMe, So What? Social Media & What to Do Now - April 7, 2010 1-2pm CST
SoMe (Social Media) sites like Facebook and Twitter have grown faster than any other segment of the Web in the last 18 months, much of this growth fueled by a recession in which many people are using social media to connect with those they rely on trust and most: friends and family. What started as a venue for Gen Yers has quickly become a cross-generational meeting place. Yet these sites are more than a way to socialize: they're fast becoming a destination for commerce and payments. Does your institution know how to communicate, interact, and ultimately, transact with social networks? What strategies will best position you as a "trusted friend"? Learn what you need to know now to master the function and form of social banking.
About The Presenter
Presenter: David Peterson, Chief Strategy Officer, i7strategies
Moderator: Erin Handel, COO, Bankerstuff
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Credit card payments only for online registration, if you wish to pay by check, please contact customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or jeff@bankerstuff.com.
Innovative Ways to Reach New Customers Webinar Series (order all 3 webinars and receive $100 off the price)
Higher-Hanging Fruit: Using Advanced Marketing Tactics to Find Quality Customers - March 10, 2010 1-2pm CST
OK, you have started the process of creating a sales culture and have effectively rolled out a marketing program oriented to picking the "low-hanging fruit." Yet, there are more prospects in your service area. How are you going to find them? Identification of qualified prospects requires use of advanced marketing tools and tactics. This "higher-hanging fruit" can yield rich rewards of new accounts with accompanying increased fee income and deposits. This session will detail the specific advanced marketing techniques that can be employed to find the qualified prospects you seek.
Selling Through Successful In-Bank Seminars and Webinars - March 24, 2010 1-2pm CST
How do you get compelling information in the hands of your prospects? You could set appointments and meet with them one by one. In-person meetings do have some advantages but limit the number of prospects you can reach. By creating an in-bank seminar or webinar, you can bring in groups of prospects and pitch them a new product or service. This session will focus on the specifics of creating compelling seminars and webinars with a blueprint for executing them.
SoMe, So What? Social Media & What to Do Now - April 7, 2010 1-2pm CST
SoMe (Social Media) sites like Facebook and Twitter have grown faster than any other segment of the Web in the last 18 months, much of this growth fueled by a recession in which many people are using social media to connect with those they rely on trust and most: friends and family. What started as a venue for Gen Yers has quickly become a cross-generational meeting place. Yet these sites are more than a way to socialize: they're fast becoming a destination for commerce and payments. Does your institution know how to communicate, interact, and ultimately, transact with social networks? What strategies will best position you as a "trusted friend"? Learn what you need to know now to master the function and form of social banking.
About The Presenter
Presenter: David Peterson, Chief Strategy Officer, i7strategies
Moderator: Erin Handel, COO, Bankerstuff
David Peterson is Chief Strategic Officer of i7strategies, an independent consulting firm focused on strategic planning and sales training. David is a former community banker and the original founder of Goldleaf Technologies, a leading provider of electronic payments solutions. While recognized nationally as a pioneer in electronic banking, he has also earned a reputation for his easy-to-comprehend content and dynamic presentation style.
Credit card payments only for online registration, if you wish to pay by check, please contact customer service at the number below. You will be prompted for your credit card information when you register. MasterCard, Visa and AmericanExpress are accepted. If you have any questions regarding payment information, please contact bankerstuff at 1.866.599.8234 or jeff@bankerstuff.com.