The Banking Twittersphere
A Bank Success Story - How are they achieving their strategic goals with Twitter?
Presenters: Scott Mills, APR, President, William Mills Agency and Liz Bissell, Vice President, MountainOne Financial Partners
Moderator: Karen Licker, Managing Director of Business Development, Bankerstuff
Download Playback Now!
Program Description
We are still on the front edge of the curve in terms of bank adoption and use of Twitter. Some financial institutions are doing a much better job of embracing it and utilizing its capabilities than others.
Listen to the FIRST ever findings from a recent Twitter study on how banks are using Twitter. Bankerstuff.com and the experts will walk you through:
- The statistics on how today's bankers are using the platform
- The various styles of bank tweets/content
- How various departments within the bank should use or contribute to the Twitter effort
- The internal resources you'll need to create and maintain an active Twitter account
- How to lead a meeting/discussion within your bank regarding the use of Twitter
- How to reach your financial services peers using social media
- A copy of bank policy/style guide
We'll not only review the findings of the first ever Twitter study and consumer poll about what participants want from a bank, but also, we'll discuss lesson learned, mistakes made, resources needed, internal approvals needed and hear about the overall Twitter experience from MountainOne Financial Partners, a bank holding company. will happen.
Target Audience
Executive management, senior management, marketing personnel, and branch personnel
About The Presenters
Scott Mills, APR, President, William Mills Agency
Scott Mills is the president of William Mills Agency, the largest independent PR firm serving the financial services industry. Mills is the editor of Bankers As Buyers, an annual guide to technologies and spending trends in the financial services industry.He also writes about marketing to the financial services industry, at http://www.fintechmarketing.com/.
Liz Bissell, Vice President of Marketing, MountainOne Financial Partners
In this position, Bissell handles all marketing, social media, advertising, communications and public relations activities for the MountainOne companies, and has nearly 10 years of bank marketing experience. She holds a Masters Degree in Business Management from Cambridge College and has also completed the American Bankers Association Graduate School of Bank Marketing.
The Banking Twittersphere
A Bank Success Story - How are they achieving their strategic goals with Twitter?
Presenters: Scott Mills, APR, President, William Mills Agency and Liz Bissell, Vice President, MountainOne Financial Partners
Moderator: Karen Licker, Managing Director of Business Development, Bankerstuff
Download Playback Now!
Program Description
We are still on the front edge of the curve in terms of bank adoption and use of Twitter. Some financial institutions are doing a much better job of embracing it and utilizing its capabilities than others.
Listen to the FIRST ever findings from a recent Twitter study on how banks are using Twitter. Bankerstuff.com and the experts will walk you through:
- The statistics on how today's bankers are using the platform
- The various styles of bank tweets/content
- How various departments within the bank should use or contribute to the Twitter effort
- The internal resources you'll need to create and maintain an active Twitter account
- How to lead a meeting/discussion within your bank regarding the use of Twitter
- How to reach your financial services peers using social media
- A copy of bank policy/style guide
We'll not only review the findings of the first ever Twitter study and consumer poll about what participants want from a bank, but also, we'll discuss lesson learned, mistakes made, resources needed, internal approvals needed and hear about the overall Twitter experience from MountainOne Financial Partners, a bank holding company. will happen.
Target Audience
Executive management, senior management, marketing personnel, and branch personnel
About The Presenters
Scott Mills, APR, President, William Mills Agency
Scott Mills is the president of William Mills Agency, the largest independent PR firm serving the financial services industry. Mills is the editor of Bankers As Buyers, an annual guide to technologies and spending trends in the financial services industry.He also writes about marketing to the financial services industry, at http://www.fintechmarketing.com/.
Liz Bissell, Vice President of Marketing, MountainOne Financial Partners
In this position, Bissell handles all marketing, social media, advertising, communications and public relations activities for the MountainOne companies, and has nearly 10 years of bank marketing experience. She holds a Masters Degree in Business Management from Cambridge College and has also completed the American Bankers Association Graduate School of Bank Marketing.